About Us

Management Team

Driving Innovation Across the Workwear and Textile Management Ecosystem

Meet the Team

The Polytex team brings extensive global operational and industry expertise to complex workwear management environments. We help organizations to automate large-scale laundry operations, improve availability, reduce unnecessary replacement of lost items, and gain greater visibility and control across the entire workwear management lifecycle.

Gilad Yoeli

Gilad Yoeli

Chief Executive
Officer

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With over 20 years of senior leadership, Gilad is dedicated to scaling Polytex Technologies across the global landscape. His vision is rooted in a culture of merit, where excellence and a bias for action drive operational success. By combining strategic expansion with a steadfast customer-oriented approach, he leads multinational teams to deliver transformative performance and sustainable global growth.

Tomer Poliner

Tomer Poliner

President &
Chief Technology Officer

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Having founded and led Polytex as CEO for many years, Tomer brings a strategic perspective to his role as CTO, shaping the company’s technology and product direction. He leads through curiosity, precision, and ownership – turning complex operational needs into integrated software, hardware, and robotics systems that help customers worldwide manage workflows with greater control, visibility, and efficiency.

Itzik Mor

Itzik Mor

Vice President
Global Operations

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Itzik is dedicated to building a robust operational foundation that supports Polytex’s rapid global expansion. His vision centers on achieving peak organizational efficiency through streamlined supply chains and scalable production processes. By prioritizing operational excellence and precision, he ensures the company delivers consistent quality and reliability to partners and customers across the diverse international landscape.

Uzi Naim

Uzi Naim

Chief Financial
Officer

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Uzi leads Polytex’s finance function with a focus on discipline, efficiency, and scalable infrastructure. He drives financial clarity across the group, supporting global expansion through strong controls, data-driven decision-making, and practical business partnership. His approach combines strategic thinking with hands-on execution to help Polytex grow sustainably across international markets.

Nicolas Biet

Nicolas Biet

General Manager
France

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With 25+ years of senior leadership in international FMCG, hygiene and healthcare organizations, Nicolas leads Polytex France toward its global ambitions by unlocking high-potential markets — from healthcare to industrial laundry services.
Grounded in strategic ambition, talent empowerment, and operational excellence, he bridges local execution with Polytex’s worldwide growth vision, building the agile teams that turn market opportunity into measurable impact.

Lars Ederleh

Lars Ederleh

General Manager
Germany

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With over 20 years of leadership in high-tech industries, Lars drives Polytex Technologies’ mission to make textile management smarter, safer, and fully transparent. Rooted in a culture of measurable results and cross-functional collaboration, he combines deep engineering expertise with a relentless customer focus — building scalable solutions that set new standards in hygiene compliance and operational excellence across global markets.

Assaf Karmi

Assaf Karmi

Vice President
Service

Assaf leads our global service operations with a vision of technical excellence and unwavering customer trust. By merging data-driven innovation with deep personal relationships, he ensures a consistent, high-quality service experience across all international markets. He is committed to empowering global teams and partners, fostering a culture where professional expertise and customer-centricity drive continuous product reliability.

Karen Granit

Karen Granit

Vice President
Global Sales

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Karen drives Polytex’s global revenue growth by building high-performing sales organizations centered on strategic partnerships and market expansion. Her vision focuses on delivering scalable value and solving complex client challenges through a consultative, results-oriented approach. By fostering a culture of resilience and excellence, she ensures Polytex maintains a dominant and sustainable presence across the international landscape.

Oren Srulevich

Oren Srulevich

Vice President
Research & Development

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Oren brings 15 years of experience in software and R&D leadership, driving Polytex’s technology vision through scalable, reliable, and cutting-edge solutions. Guided by innovation, ownership, and continuous improvement, he leads teams to turn complex operational needs into global products that keep Polytex at the forefront of technology.

Shimrit Marom

Shimrit Marom

Vice President
Marketing

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Shimrit transforms marketing into a high-impact growth engine by aligning strategy with measurable business outcomes. Her vision integrates advanced AI and technology to build scalable, efficient processes that accelerate global momentum. By fostering deep cross-functional collaboration, she ensures every initiative delivers meaningful value to customers and partners, driving consistent performance and innovation across the entire business ecosystem.

Netta Peper

Netta Peper

Human Resource
Manager

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Netta is dedicated to cultivating an organizational culture where people and business performance thrive in unison. Her vision centers on building a stable, meaningful workplace rooted in transparency, active listening, and accountability. By bridging business needs with human connection, she develops the scalable processes and resilient foundations necessary to support Polytex’s sustainable growth and global impact.