Background
The YMCA Sport Center in Jerusalem is part of the landmark YMCA Three Arches Hotel built in the 1930s. In 2017, the company opened a new 10,000 sqm sports complex, with a half-Olympic indoor pool, sauna and jacuzzi, fully equipped gym, exercise studio, and basketball court. In a typical year, more than 350,000 users check-in at the YMCA Sport Center. In addition to subscribers with an annual or monthly pass, the center hosts casual users and sports teams taking part in national and international competitions. With every visit, users need a towel, either brought from home or provided by the Sport Center.