Background
Lola’s Cupcakes is a legendary, London-based brand specializing in cupcakes, cakes, and brownies, created by two baker friends in 2006. It was acquired by the Budwig family in 2010, who have significantly expanded manufacturing and distribution since then. Today it has over 30 locations, which include stores and collection lockers, as well as a centralized factory where over 10 million cupcakes are baked and decorated annually.